Food For Thought FTI FoodTech
FTI FoodTech is a research company that develops new food products, then sells them to manufacturers.
The company had created a chip dip that needed no refrigeration, and turned to Wes Laing & Associates to develop a trade show exhibit that would showcase the product and its no-refrigeration-required advantage.
The result was a memorable copy and design concept. Along with flyers, an appropriate exhibit system and graphics to fit created a show-floor profile that worked effectively for FTI at trade gatherings across North America.