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Food For Thought— FTI FoodTech

FTI FoodTech is a research company that develops new food products, then sells them to manufacturers.

The company had created a chip dip that needed no refrigeration, and turned to Wes Laing & Associates to develop a trade show exhibit that would showcase the product and its no-refrigeration-required advantage.

The result was a memorable copy and design concept. Along with flyers, an appropriate exhibit system and graphics to fit created a show-floor profile that worked effectively for FTI at trade gatherings across North America.

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