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Multimedia Mission—Canadian Baptist Ministries

Canadian Baptist Ministries serves Baptist churches across Canada, providing
resources for outreach and service in their own neighbourhoods and opportunities for involvement in global mission.

To help support churches in their local mission efforts, the organization wrote a series of lessons on cross-cultural outreach called The Song In the Borderland. Wes Laing & Associates was asked to revise and package the resource to make it attractive and accessible. We began by significantly editing and revising the content, then designed and produced the final package that includes several print pieces and a DVD, all in an attractive case. Video production for the DVD included scripting, a location shoot, editing and the commissioning of original music.

World Vision Shelter Folder

Gimme Shelter...
World Vision Canada

World Vision is a humanitarian aid organization that works in relief and development in many parts of the Third World. As part of maintaining an awareness of international issues, it also publishes a variety of educational resources for use in Canada.

World Vision chose Wes Laing & Associates to concept, write and design a resource for use in high schools around the issue of shelter.

In response, we created a colourful folder that doubles as a poster, and mixes photos, comic strips and first person accounts with imaginative interactive exercises. The resource was widely used in high schools across Canada and has become a staple of World Vision’s development education program.

The Valley Booklet

Fictitious Valley, Real Issues—The Sharing Way

The Sharing Way is a church-based aid organization that works in relief and development in the Third World.

Always leaders in the area of development education, The Sharing Way asked Wes Laing & Associates to develop a new and creative tool for communicating development issues in an accessible and memorable way.

The result was a booklet-style guide to a fictitious valley in the developing world where all of the factors that impact development could be seen at work. A full-colour fold-out illustration of the valley provided an overview; individual chapters were keyed to close-up scenes that highlighted particular issues.

The resource was very popular and has since been adapted for use by other relief and development organizations.