New Profile, New Business—AirTime Television Sales

AirTime sells advertising time on behalf of a growing number of independent television stations.

The company chose Wes Laing & Associates to concept, write and design a series of ads in Marketing magazine aimed at landing key new accounts in Western Canada and at raising their profile as a national firm.

The ads had to feature AirTime’s personalized and client-driven approach to business; had to play to the feisty mindset of independent station owners; and had to project a creative sophistication that would mark AirTime as a national player.

The resulting “Ours/Theirs” series we created was instrumental in landing the target accounts—and in successfully building the AirTime brand as a significant presence in the broadcasting and advertising community.